Survey Insights on SaaS Buyer Behavior

A recent survey conducted by Organic Growth Marketing revealed key insights into how software buyers engage with SEO and content during their purchasing decisions. Respondents expressed a strong preference for video content over traditional long-form written content, highlighting the shift in consumer behavior towards quicker, more visual information consumption. Surprisingly, despite recognizing Google as the most useful source for early-stage research, trust in B2B SaaS companies' content remains noticeably low. This gap emphasizes the need for marketers to diversify their content strategies to build credibility and trust with potential buyers.