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4min chapter
OGM: Nigel Stevens on what SaaS buyers really want
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Intro
This chapter explores the impact of SEO and content marketing on software purchasing choices, highlighting survey insights that favor video content and reveal skepticism towards B2B SaaS-produced material. The discussion underscores the necessity for marketers to adjust their strategies in response to changing buyer preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode