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2min chapter
OGM: Nigel Stevens on what SaaS buyers really want
Content, Briefly
The Balancing Act of Product-Led Growth and Customer Interaction
This chapter explores the complexities of product-led growth in SaaS, addressing the contrasting desires of buyers for trial experiences alongside personal sales interactions. It highlights the necessity for companies to understand and adapt to diverse customer needs rather than relying on a uniform approach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode