Join Nigel Stevens, CEO of OGM, a specialist in organic growth for SaaS companies. He sheds light on why B2B SaaS content struggles with trust and reveals that 80% of buyers still prefer Google for information. Nigel emphasizes the need for authentic content and discusses the balancing act between product-led growth and personal engagement with customers. He also explores the increasing importance of video content and how AI is reshaping marketing strategies, keeping pace with an impatient audience.

Guests including Brian Shumway, Neil Patel, and Jason Barnard discuss the future of SEO and topics such as integrating SEO into product management, the importance of high-quality content, building credibility, the future of SaaS, content creation trends, and the role of publishers in relation to Google.