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6min chapter
OGM: Nigel Stevens on what SaaS buyers really want
Content, Briefly
Unpacking B2B Content and SEO Strategies
This chapter explores the role of SEO in B2B content, particularly through partnerships with SaaS companies. It examines a survey revealing buyer behaviors and satisfaction with search results, emphasizing the necessity of authentic content amidst skepticism towards traditional B2B marketing materials.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode