How to Build Raving Fans For Your Brand, with Elfried Samba

Jun 12, 2024

CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, Elfried Samba, shares insights on building relationships with customers, storytelling, creative constraints in content creation, niche content value, authenticity in brand messaging, and social media success hacks. Topics include Gymshark's social media success, marketing in content creation, the power of listening on social media, adapting to changing platforms, and using creative constraints for growth.

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Intro

00:00 • 1min

Building a Strong Community for a Brand

01:28 • 4min

Building a Community around Shared Beliefs and Values

05:42 • 25min

Building Audience Intention and Long-Term Brand Loyalty

31:08 • 3min

Emphasizing Human Connection in Branding and Marketing

34:03 • 2min

Building a Cult Following Through Shared Emotions and Experiences

36:21 • 3min