The Marketing Millennials

How to Build Raving Fans For Your Brand, with Elfried Samba

Jun 12, 2024

CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, Elfried Samba, shares insights on building relationships with customers, storytelling, creative constraints in content creation, niche content value, authenticity in brand messaging, and social media success hacks. Topics include Gymshark's social media success, marketing in content creation, the power of listening on social media, adapting to changing platforms, and using creative constraints for growth.

39:23

Episode guests

Elfried Samba

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Listening to customers on social media is key for gathering insights and making informed decisions.

Building a community involves creating a shared belief system beyond just selling a product.

Deep dives

The Power of Social Media Listening

Social media offers a unique opportunity for businesses to listen to their customers and gather valuable insights. By engaging with customers and analyzing their feedback, businesses can make informed decisions and tailor their offerings to meet customer needs. Gymshark leveraged social media to gather feedback, ask for opinions, and involve their community in decision-making, demonstrating the importance of listening and responding to customers.

Intro

1min

Building a Strong Community for a Brand

4min

Building a Community around Shared Beliefs and Values

25min

Building Audience Intention and Long-Term Brand Loyalty

3min

Emphasizing Human Connection in Branding and Marketing

2min

Building a Cult Following Through Shared Emotions and Experiences

3min

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice.

In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing.

Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.

Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.

00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success

00:06:45 - The Role of Marketing in Content Creation

00:08:39 - The Power of Listening on Social Media

00:15:25 - Adapting to Changing Marketing Platforms

00:19:40 - How to Be a Content Expert

00:25:24 - The Power of Community Content

00:44:51 - Using Creative Constraints for Growth

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured