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3min chapter
How to Build Raving Fans For Your Brand, with Elfried Samba
The Marketing Millennials
Building a Cult Following Through Shared Emotions and Experiences
This chapter delves into how brands can create a loyal following by empathizing with their audience's emotions and shared experiences, such as common struggles encountered in specific communities like fitness. Establishing a deep emotional bond through acknowledging and addressing collective challenges can help forge a strong connection between brands and their followers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode