2min chapter

The Marketing Millennials cover image

How to Build Raving Fans For Your Brand, with Elfried Samba

The Marketing Millennials

CHAPTER

Emphasizing Human Connection in Branding and Marketing

This chapter highlights the significance of establishing authentic human connections in marketing and branding, emphasizing the value of relatability and understanding audience needs. It points out that while AI can handle tasks effectively, it lacks the emotional intelligence required for genuine interactions and trust building.

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