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3min chapter
How to Build Raving Fans For Your Brand, with Elfried Samba
The Marketing Millennials
Building Audience Intention and Long-Term Brand Loyalty
Exploring the significance of directing audience focus towards intention instead of attention, and the role of events in measuring audience intention towards a brand. Also, comparing the value of YouTube for influencers to other social platforms, stressing the importance of an authentic following based on personality and values.
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Listen to the best highlights from the podcasts you love and dive into the full episode