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25min chapter
How to Build Raving Fans For Your Brand, with Elfried Samba
The Marketing Millennials
Building a Community around Shared Beliefs and Values
The chapter emphasizes the importance of building a strong brand community by aligning with shared beliefs and values rather than just focusing on the product. It discusses the significance of authenticity in branding, setting a strong foundation of brand values and mission, and integrating community initiatives to foster long-term customer loyalty and brand advocacy. The hosts also highlight the role of social media in listening to customers, adapting to different platforms, and staying informed about trends to create engaging content and stay ahead in the industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode