Ep. 319: 4 Pillars of Successful Gyms, feat. Eliot Marshall

Jan 13, 2025

Eliot Marshall, a BJJ black belt, retired UFC fighter, and owner of Easton Training Center, shares his insights on creating successful jiu-jitsu gyms. He breaks down the four essential elements: sales, marketing, product, and culture. Eliot emphasizes the transition from passion to a profitable business and the importance of core values in decision-making. He explains how effective marketing and rapport-building can enhance student retention, while also advocating for an engaged online presence to attract new members. Don’t miss his unique take on effective teaching and structured curricula!