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BJJ Mental Models
Ep. 319: 4 Pillars of Successful Gyms, feat. Eliot Marshall
Jan 13, 2025
Eliot Marshall, a BJJ black belt, retired UFC fighter, and owner of Easton Training Center, shares his insights on creating successful jiu-jitsu gyms. He breaks down the four essential elements: sales, marketing, product, and culture. Eliot emphasizes the transition from passion to a profitable business and the importance of core values in decision-making. He explains how effective marketing and rapport-building can enhance student retention, while also advocating for an engaged online presence to attract new members. Don’t miss his unique take on effective teaching and structured curricula!
01:15:17
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Quick takeaways
- Success in running a jiu-jitsu academy requires a strategic business mindset beyond just teaching techniques, emphasizing operational excellence and community impact.
- Clearly defined core values are essential for navigating challenges in a jiu-jitsu academy, ensuring instructors consistently embody these principles and foster a strong culture.
Deep dives
The Evolution of Jiu-Jitsu Instruction
The guest shares his journey from starting martial arts at a young age to becoming a prominent figure in Brazilian jiu-jitsu (BJJ). After initially training in karate, he discovered jiu-jitsu in college, leading to a competitive career in mixed martial arts (MMA) and eventually, opening multiple jiu-jitsu academies. He emphasizes that success in running a jiu-jitsu academy requires more than just teaching techniques; it necessitates a robust business mindset and operational strategies. He illustrates this with the growth of his own academy, which expanded from one location to eight schools and a large team of employees.
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Discover
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