Ep. 319: 4 Pillars of Successful Gyms, feat. Eliot Marshall
BJJ Mental Models
Building Successful Jiu-Jitsu Gyms
This chapter examines how successful jiu-jitsu gyms are often managed by ordinary individuals instead of top competitors. It emphasizes the necessity of effective marketing strategies, such as structured sales funnels and engaging introductory classes, to attract and retain members. Additionally, it highlights the need for jiu-jitsu practitioners to improve their sales skills to successfully engage potential students.
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