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Ep. 319: 4 Pillars of Successful Gyms, feat. Eliot Marshall

BJJ Mental Models

CHAPTER

Core Values and Marketing Insights

This chapter highlights the significance of establishing core values in running a successful gym, emphasizing that many struggles stem from undefined values rather than marketing issues. The discussion reveals how word-of-mouth remains a powerful tool for generating leads, challenging the common belief in the supremacy of online advertising. By focusing on customer needs and refining marketing strategies, the chapter offers valuable insights for gym owners to attract new members effectively.

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