Eliot Marshall

Eliot Marshall, a former UFC fighter turned entrepreneur and head coach of Elevation Fight Team, shares his inspiring journey from the octagon to business. He delves into the significance of mindset, emphasizing the distinction between a winning mindset and a champion mindset. Eliot discusses battling anxiety and the importance of community support and personal growth techniques, like journaling. He also reflects on building a successful martial arts business and highlights how discipline in jujitsu transforms both physical fitness and mental resilience.

Eliot Marshall, a BJJ black belt, retired UFC fighter, and owner of Easton Training Center, shares his insights on creating successful jiu-jitsu gyms. He breaks down the four essential elements: sales, marketing, product, and culture. Eliot emphasizes the transition from passion to a profitable business and the importance of core values in decision-making. He explains how effective marketing and rapport-building can enhance student retention, while also advocating for an engaged online presence to attract new members. Don’t miss his unique take on effective teaching and structured curricula!