Ep. 319: 4 Pillars of Successful Gyms, feat. Eliot Marshall
BJJ Mental Models
Building Connections in Jiu-Jitsu Training
This chapter focuses on the importance of engaging potential gym members through rapport building and effective communication, rather than relying solely on marketing strategies. It outlines the significance of a well-structured onboarding process, emphasizing supportive environments that cater to new students' needs, particularly in jiu-jitsu. The discussion highlights how fostering personal connections and a nurturing atmosphere can enhance student retention and performance in martial arts.
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