MarTech Podcast ™ // Marketing + Technology = Business Growth The Delicate Art Of Balancing Marketing Automation
Jul 14, 2024
Karl Van Buren, CEO at Audyence, discusses the synergy between technology and human insight in marketing automation. He emphasizes the importance of data optimization, balancing automation with human expertise, and maximizing ROI through personalized nurturing and lead qualification.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Exploring the Benefits and Challenges of Marketing Automation in B2B Marketing
02:21 • 4min
Maximizing ROI with Marketing Automation
06:34 • 7min
Efficiency, Targeting, and Data in Marketing Automation
14:03 • 5min
Information on Contacting the Guest Host and Promoting Events and Subscriptions
19:31 • 3min