MarTech Podcast ™ // Marketing + Technology = Business Growth

The Delicate Art Of Balancing Marketing Automation

Jul 14, 2024

Karl Van Buren, CEO at Audyence, discusses the synergy between technology and human insight in marketing automation. He emphasizes the importance of data optimization, balancing automation with human expertise, and maximizing ROI through personalized nurturing and lead qualification.

19:42

Episode guests

Karl Van Buren

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Balancing technology with human insight maximizes marketing automation success.

Effective marketing automation hinges on achieving benefits without compromising performance metrics.

Deep dives

Benefits of Marketing Automation

Marketing automation provides benefits in saving time, money, and improving performance. For example, programmatic campaigns have reduced cost per impressions and increased insights from data. Success in marketing automation is determined by achieving at least one of these benefits without adversely affecting the others.

Intro

2min

Exploring the Benefits and Challenges of Marketing Automation in B2B Marketing

4min

Maximizing ROI with Marketing Automation

7min

Efficiency, Targeting, and Data in Marketing Automation

5min

Information on Contacting the Guest Host and Promoting Events and Subscriptions

3min

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing marketing automation alongside human insight, businesses can leverage data effectively and optimize their strategies for success. It's the synergy between technology and human expertise that drives truly impactful marketing automation programs. Today, Karl discusses the delicate art of balancing marketing automation.

Connect With:

Karl Van Buren: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

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