5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Delicate Art Of Balancing Marketing Automation

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Efficiency, Targeting, and Data in Marketing Automation

Explore the significance of data richness for effective marketing automation, refining targeting parameters, and achieving time, labor, and cost efficiencies in marketing through trial and error processes and building target audiences.

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