Exploring the Benefits and Challenges of Marketing Automation in B2B Marketing

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing marketing automation alongside human insight, businesses can leverage data effectively and optimize their strategies for success. It's the synergy between technology and human expertise that drives truly impactful marketing automation programs. Today, Karl discusses the delicate art of balancing marketing automation. 

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