Karl Van Buren
Co-Founder and CEO at Audyence, specializes in effective marketing automation and maximizing success in B2B marketing.
Best podcasts with Karl Van Buren
Ranked by the Snipd community
Jul 15, 2024 • 17min
Quantitative and Qualitative Wins In B2B Marketing
Karl Van Buren, CEO of Audyence, talks about balancing qualitative and quantitative wins in B2B marketing. He emphasizes the importance of efficiency, saving time, money, and using data to address customer pain points effectively. The discussion focuses on the significance of blending qualitative and quantitative insights for success in marketing.
Jul 14, 2024 • 20min
The Delicate Art Of Balancing Marketing Automation
Karl Van Buren, CEO at Audyence, discusses the synergy between technology and human insight in marketing automation. He emphasizes the importance of data optimization, balancing automation with human expertise, and maximizing ROI through personalized nurturing and lead qualification.
