MarTech Podcast ™ // Marketing + Technology = Business Growth Quantitative and Qualitative Wins In B2B Marketing
Jul 15, 2024
Karl Van Buren, CEO of Audyence, talks about balancing qualitative and quantitative wins in B2B marketing. He emphasizes the importance of efficiency, saving time, money, and using data to address customer pain points effectively. The discussion focuses on the significance of blending qualitative and quantitative insights for success in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 3min
Balancing Quantitative and Qualitative Data in Marketing for Growth
02:34 • 6min
Importance of Qualitative and Quantitative Data in B2B Marketing
08:17 • 6min
Emphasizing the Value of Qualitative and Quantitative Insights in Marketing
14:04 • 3min
Announcements, Event Promotion, and Contact Information Sharing
16:41 • 2min