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MarTech Podcast ™ // Marketing + Technology = Business Growth
Quantitative and Qualitative Wins In B2B Marketing
Jul 15, 2024
Karl Van Buren, CEO of Audyence, talks about balancing qualitative and quantitative wins in B2B marketing. He emphasizes the importance of efficiency, saving time, money, and using data to address customer pain points effectively. The discussion focuses on the significance of blending qualitative and quantitative insights for success in marketing.
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Quick takeaways
- Quantitative data provides insights into trends in B2B marketing.
- Combining quantitative and qualitative data enhances demand generation strategies.
Deep dives
Effective Marketing Automation and Maximizing Success in B2B Marketing
In this episode guest hosted by Juan Mendoza, the author of the MarTech Weekly Newsletter, Carl Van Buren, the co-founder and CEO of Audience, discusses effective marketing automation and maximizing success in B2B marketing. The episode delves into the balance of marketing automation, including both qualitative and quantitative wins in B2B marketing. They highlight the importance of understanding customer pain points, priorities, and challenges to create targeted messaging and content that resonates with the audience. By combining quantitative data for general trends with qualitative insights from customers, marketers can enhance their demand generation strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode