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6min chapter
Quantitative and Qualitative Wins In B2B Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
Importance of Qualitative and Quantitative Data in B2B Marketing
Exploring the significance of gathering qualitative and quantitative data in B2B marketing, focusing on direct customer interactions to enhance product development and marketing strategies, and stressing the need for alignment across departments for driving business growth.
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Listen to the best highlights from the podcasts you love and dive into the full episode