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6min chapter
Quantitative and Qualitative Wins In B2B Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
Balancing Quantitative and Qualitative Data in Marketing for Growth
Exploring how the combination of quantitative data, which reveals general trends, and qualitative data, which provides deeper insights, can lead to a comprehensive understanding of customer behavior and drive effective marketing strategies.
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Listen to the best highlights from the podcasts you love and dive into the full episode