Turning bar codes into cookies with OREO "Codes"

Anne Martin from Mondelez, known for her innovative marketing strategies, and Christina Ryan from VML, an expert in creative campaigns, discuss the groundbreaking OREO Codes initiative. They explore how this campaign connects bar codes to cookie stacks and savings, revitalizing Oreo's market presence. The conversation highlights adapting to shifting consumer behaviors, strategic retail partnerships, and a clever approach to re-engage shoppers. They also share insights on unique flavor pairings and innovative recipe ideas to invigorate interest in Oreos.