10min chapter

On Strategy Showcase cover image

Turning bar codes into cookies with OREO "Codes"

On Strategy Showcase

CHAPTER

Oreo Innovations: Recipes and Marketing

This chapter delves into a fun Oreo cookie ball recipe and the various creative ways to use Oreos in different dishes while discussing a unique marketing campaign that enhances customer engagement. The speakers highlight the simplicity and effectiveness of their interactive barcode campaign, emphasizing collaboration and media strategies that capture consumer interest.

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