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6min chapter
Turning bar codes into cookies with OREO "Codes"
On Strategy Showcase
Oreo's Marketing Revival
This chapter explores a successful marketing campaign by Oreo in collaboration with Albertsons, strategically targeting both cookie and milk shoppers. It highlights the impressive sales recovery, media engagement, and key insights on marketing flexibility and innovation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode