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5min chapter
Turning bar codes into cookies with OREO "Codes"
On Strategy Showcase
Innovative Strategies: The Oreo Codes Campaign
This chapter explores the 'Oreo Codes' campaign, which creatively taps into shifts in consumer shopping behaviors. It discusses how the campaign links Oreos to the shopping experience and the brand's strategies to adapt to changing consumer preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode