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6min chapter
Turning bar codes into cookies with OREO "Codes"
On Strategy Showcase
Reviving the Cookie Aisle
This chapter explores a partnership between a major retail company and Oreo to combat declining cookie sales influenced by changing consumer behaviors. The discussion focuses on innovative strategies, promotional tactics, and unique flavor pairings designed to reignite interest in classic cookie offerings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode