Deconstructor of Fun 305. Why Adding Brands to Games Is So Hard with Bastian Bergmann
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Sep 15, 2025 In this enlightening discussion, Bastian Bergmann, COO of Solsten and author of Press Play, explores the intricate relationship between brands and gaming. He reveals how consumer psychology drives player engagement and emphasizes the transformative potential of video games. The conversation touches on the challenges of brand integration, fostering authenticity in marketing, and the evolving landscape of advertising within gaming. Bergmann also highlights the importance of balancing enjoyment and responsibility in gaming for children, encouraging deeper connections.
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Play Is The Core Transformative Power
- Video games are uniquely powerful because play is a fundamental human way to learn and rewire the brain.
- Games enable profound personal transformation by connecting to intrinsic exploratory behaviors.
Moderate Kids' Gaming With Shared Play
- Avoid handing kids unrestricted devices; prefer consoles like the Switch for shared, moderated play.
- Play together and choose games that encourage problem-solving rather than endless engagement hooks.
Behavioral Data Isn't A Window To Why
- Behavioral data alone poorly predicts future choices because it lacks motive and context.
- Brands must invest upstream in psychological understanding to truly know their customers.
