What really happens when brands collide with games? Mishka Katkoff sits down with Bastian Bergmann, COO of Solsten, to break down why gaming is the most transformative medium of our time, how consumer psychology shapes player engagement, and why authenticity in games runs circles around social media.
00:20 The Power of Reading and Writing
01:12 Video Games as a Medium for Transformation
02:57 Parenting and Gaming: Finding Balance
08:25 Understanding Consumer Psychology
13:39 The Importance of Human Connection in Marketing
19:50 Gaming and Emotional Engagement
23:09 Games Driving Social Change
28:37 The Business Impact of Gaming on Brands
30:42 Navigating Risks in Gaming Investments
32:56 Starting Small: Testing the Waters in Gaming
36:08 Key Performance Indicators for Gaming Initiatives
39:26 Authenticity in Gaming vs. Social Media
43:49 Integrating Brands into Games: Challenges and Opportunities
45:47 Myth Busting: Data, Creativity, and Gaming Audiences
