305. Why Adding Brands to Games Is So Hard with Bastian Bergmann
Deconstructor of Fun
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Brands in Gaming: A New Frontier for Education
This chapter explores how brands like Reckit have utilized gaming platforms to promote social change, particularly through educational initiatives like Dettol's hygiene-focused games on Roblox. It highlights the challenges of brand integration in gaming while showcasing the potential of interactive experiences to enhance learning and engagement beyond traditional advertising.
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