305. Why Adding Brands to Games Is So Hard with Bastian Bergmann
Deconstructor of Fun
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Engaging the Gaming Community: Strategies for Traditional Organizations
This chapter explores how traditional organizations can cautiously engage with the gaming community through small initiatives that align with their core values. It discusses the importance of understanding Key Performance Indicators (KPIs) and provides examples from companies like Chipotle and Puma to illustrate effective metrics for brand integration in gaming.
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