Bastian Bergmann

In this enlightening discussion, Bastian Bergmann, COO of Solsten and author of Press Play, explores the intricate relationship between brands and gaming. He reveals how consumer psychology drives player engagement and emphasizes the transformative potential of video games. The conversation touches on the challenges of brand integration, fostering authenticity in marketing, and the evolving landscape of advertising within gaming. Bergmann also highlights the importance of balancing enjoyment and responsibility in gaming for children, encouraging deeper connections.