305. Why Adding Brands to Games Is So Hard with Bastian Bergmann
Deconstructor of Fun
00:00
Navigating Game Development and Brand Integration
This chapter examines the intricate dynamics between game developers and brands looking to integrate their products within games. It discusses the importance of collaboration and understanding unique processes in both creative and business aspects, highlighting successful examples of brand integration that enhance visibility and appeal. The conversation also explores the role of data in fostering creativity, the need for strategic marketing in a competitive landscape, and a personal narrative of the speaker's journey in writing a book on gaming strategy.
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