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Christopher Skinner’s Beauty Journey
- Christopher started at Sephora in Georgia, fell in love with beauty, then moved to New York and London before founding Schoolhouse.
- His experience spanned from visual merchandising to overseeing global design at Fresh.
Beauty Industry's New Launch Rhythm
- Beauty industry is shifting from rigid launch schedules to spontaneous drops.
- This revolution changes marketing, creating excitement but also uncertainty.
Listen to Brand’s Core Identity
- Spend time listening to the brand’s soul and founding impulses to craft authentic marketing.
- Avoid merely copying competitors; capitalize on brand’s unique story.