Ep 175: How Beauty Companies Build Their Brands & Stores
Fat Mascara
00:00
The Importance of Personalization in Beauty Retail
I think obviously the glossies are doing it well because they're reinventing their brand based upon location. I went to ESOP, the other day on the upper west side and they were saying how they're all adopted to the location that they're in. That was pretty cool. But when you get in there, there's really not a lot happening. You kind of have to be like a design snob to want to go there and get in. Kind of dark and clubby a little bit. Like each experience. Each.
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