Ep 175: How Beauty Companies Build Their Brands & Stores
Fat Mascara
00:00
How to Make Your Brand Come Alive
The pink thing is like the elephant in the room. We're like, no, it's peach. It's rose gold. That's an overdone one. I remember we tried to make Gen Z yellow happen. Oh, a couple of people did. People were stuck on that blush pink, huh? Yeah. And they changed the tone. The biggest thing that we try to do is sort of say, why is this a destination? You know, why is someone going to seek this space out and then potentially come back again? Each brand has to sort of figure that out on its own. But that's really where we start.
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