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Ep 175: How Beauty Companies Build Their Brands & Stores

Fat Mascara

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The Trends in Beauty and Beauty

In China, that European look that's not popular in North America is actually what people are after. They want this sort of scaled back minimalistic because as a culture, they see that as luxury. In North America, we've sort of like blown all of that up. And so it's interesting to see the waves of change.

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