Ep 175: How Beauty Companies Build Their Brands & Stores
Fat Mascara
00:00
The Disruptiveness of Brands in India
MyGlam staged a fake arrest of an influencer and had the number one paparazzi on site to capture it posted on their channels. It was so disruptive and it just created energy. And that is what they feed off of. I don't know if it's because we're more litigious or something, but as an agency, you're like, hell yeah,. The bar has been raised schoolhouse.
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