Haunting Agitation: Channeling Ambition for Ultra Success with Dr. Julie Gurner

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Sep 19, 2024

Dr. Julie Gurner, an author and expert on ambition and self-talk, joins the conversation to share insights into how top performers channel their drive. She introduces the concept of 'haunting agitation,' a hunger that fuels success and offers strategies for overcoming negative self-talk. Dr. Gurner emphasizes the importance of setting boundaries, explaining how saying no can enhance focus and personal freedom. The discussion also highlights the critical difference between being motivated and going 'all in' for exponential growth, reshaping the way we think about ambition.

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Intro

00:00 • 5min

Navigating Ambition and Self-Talk

04:42 • 2min

Reframing Self-Talk and Ambition

06:50 • 10min

Mastering Annual Planning and the Business Mindset

16:55 • 4min

The Balance of Ambition and Relationships

21:18 • 22min

Overcoming the Sunk Cost Fallacy

43:03 • 18min

The Power of Saying No: Embracing Boundaries for Personal Freedom

01:00:56 • 2min

In this episode, CJ sits down with Dr. Julie Gurner, the author behind the Substack Ultra Successful, to explore how top CEOs, CFOs, and entrepreneurs manage their ambition, goals, and self-talk. They examine if being hard on yourself necessary for success and Dr. Gurner shares helpful reframes that can be used to overcome negative self-talk. The conversation delves into the concept of “haunting agitation,” a term she uses to describe the hunger and ambition driving high performers. Building on this, she introduces the idea of empirical guardrails to keep one’s ambition in check. Dr. Gurner also breaks down the difference between “motivated” individuals and those who go “all in,” explaining how full commitment can lead to exponential growth. They touch on the surprising power of seemingly “boring” and discuss what the “build in public” movement gets wrong. Lastly, they talk about the art of saying no to opportunities that, while tempting, may distract you from your core focus. Tune in for expert advice on channeling your drive toward meaningful success.

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@cjgustafson222 (CJ)

@DrGurner (Dr. Julie Gurner)

SUBSTACK:

mostlymetrics.com (Mostly metrics)

drgurner.substack.com (Ultra Successful)

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TIMESTAMPS:(00:00) Preview and Intro(02:56) Sponsor - Mercury | NetSuite(05:28) Overcoming Negative Self-Talk(08:51) Reframing Fear as Excitement(13:26) Haunting Agitation(16:59) Sponsor - Maxio | Leapfin | Planful(20:06) Being in Your Business Versus on Your Business(23:58) The Impact of Haunting Agitation on Relationships(26:51) Moving Goal Posts and Setting up Metrics(30:52) Hitting the Goal Versus the Feeling of Forward Momentum(32:09) Alan Greenberg’s PSDs and What That Means(35:15) The Motivated Versus the All-in(41:02) Hangups for Motivated People(43:02) The Sunk Cost Fallacy(45:23) The Worst-Case Scenario Question(48:02) “Protecting Downside” Versus Having a Plan B(49:12) The Rewards of Going All-in(52:02) The Strategic Advantage of Boring(55:48) What the “Build in Public” Movement Gets Wrong(57:13) The Art of Saying No to Good Opportunities(59:28) Overcoming People Pleasing(01:02:03) Wrap

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