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Haunting Agitation: Channeling Ambition for Ultra Success with Dr. Julie Gurner

Run the Numbers

CHAPTER

Overcoming the Sunk Cost Fallacy

This chapter explores how the sunk cost fallacy impacts individuals reluctant to change careers despite years of investment. It emphasizes the importance of risk assessment and maintaining focus while transitioning to entrepreneurial ventures, encouraging a full commitment to one's ambitions. The discussion also highlights the necessity of discerning between genuine opportunities and distractions, urging individuals to prioritize personal values and manage their time effectively.

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