Business Wars Häagen-Dazs vs Ben & Jerry's | Big Chunks O'Love | 1
Aug 9, 2021
In the vibrant landscape of the '70s, two friends, Ben and Jerry, launch their dream ice cream parlor, facing numerous challenges along the way. Their fun-loving approach contrasts sharply with the fierce competition from the established Häagen-Dazs. Discover how their innovative spirit and commitment to social values shaped their journey in the super-premium ice cream market. Amidst financial struggles, witness the tenacity of this small brand as they fight to carve out their niche against a giant.
AI Snips
Chapters
Books
Transcript
Episode notes
Ben & Jerry's Close Call
- Ben Cohen and Jerry Greenfield, faced a lawsuit and potential ruin for their ice cream company.
- They attempted to withdraw all company funds to avoid seizure by the sheriff.
Inspiration and Location
- Ben and Jerry found inspiration in Steve's Ice Cream's mix-in concept.
- Initially, they planned to open a shop in Saratoga Springs, but later chose Burlington, Vermont, due to prior market entry.
Early Challenges
- Ben & Jerry's opened in 1978 with mix-ins and faced winter sales slumps.
- They initially sold crepes to compensate for the low ice cream demand in the winter but eventually abandoned the idea.
