
Häagen-Dazs vs Ben & Jerry's | Big Chunks O'Love | 1
Business Wars
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Struggles and Triumphs of a Small Ice Cream Brand
This chapter explores the early hurdles faced by a small ice cream company amidst financial turmoil and competition from a larger brand. It highlights the founders' innovative strategies to survive and thrive in Boston's market while fending off threats from industry giants.
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