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Mentioned in 3 episodes
Ben & Jerry's: The Inside Scoop
How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Book • 1994
This book, written by former CEO Fred 'Chico' Lager, provides an insightful look into the history of Ben & Jerry's.
It details how Ben Cohen and Jerry Greenfield, two '60s holdovers, transformed their ice cream shop in a renovated gas station into one of America's most successful companies.
The book covers their entrepreneurial challenges, including clashes with Häagen-Dazs, and their commitment to social responsibility.
It highlights the company's unique mission statement, which focuses on product, economic, and social aspects, and the tensions between Ben's idealism and the need to manage a growing business.
It details how Ben Cohen and Jerry Greenfield, two '60s holdovers, transformed their ice cream shop in a renovated gas station into one of America's most successful companies.
The book covers their entrepreneurial challenges, including clashes with Häagen-Dazs, and their commitment to social responsibility.
It highlights the company's unique mission statement, which focuses on product, economic, and social aspects, and the tensions between Ben's idealism and the need to manage a growing business.
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Mentioned in 3 episodes
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11 snips
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