Business Wars Encore: Häagen-Dazs vs Ben & Jerry's | Big Chunks O'Love | 1
May 11, 2022
In the vibrant '70s, Ben and Jerry embark on an ice cream adventure, wanting to have fun and create unique flavors. As their business takes off, they find themselves clashing with the heavyweight Häagen-Dazs. The podcast recounts pivotal moments, including a tense legal crisis that could threaten their autonomy. Throughout their journey, innovative marketing tactics and personal challenges come to light, showcasing the sweet and tumultuous world of ice cream rivalry.
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Close Call
- Ben and Jerry faced a lawsuit that threatened their company's existence.
- They withdrew all their cash to prevent seizure after an unfavorable court ruling.
Inspiration and Relocation
- Ben and Jerry found inspiration in Steve's ice cream parlor, specifically their mix-in concept.
- They initially planned to open their shop in Saratoga Springs but moved to Burlington due to pre-existing competition.
Early Struggles
- Ben and Jerry's opened in Burlington, Vermont, in a former gas station.
- They initially struggled financially, barely breaking even after their first year.
