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Encore: Häagen-Dazs vs Ben & Jerry's | Big Chunks O'Love | 1

Business Wars

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The Ice Cream Battle: Overcoming Odds in Boston

This chapter explores Ben and Jerry's early struggles in the ice cream market as they work to secure distribution and stand out against big competitors. It delves into their innovative marketing tactics and pivotal moments that define their fight for recognition in a crowded industry.

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