Häagen-Dazs vs Ben & Jerry's | Big Chunks O'Love | 1
Business Wars
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Intro
This chapter dives into the intense competition between Häagen-Dazs and Ben & Jerry's, highlighting the critical moment in September 1983 when Ben and Jerry struggled to secure funding. It contrasts their differing business philosophies that influenced the super-premium ice cream market and blended commerce with social values.
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