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Häagen-Dazs vs Ben & Jerry's | Big Chunks O'Love | 1

Business Wars

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The Sweet Struggles of Aspiring Ice Cream Entrepreneurs

This chapter chronicles the entrepreneurial journey of Ben and Jerry, who opened their first ice cream parlor in 1977 amidst challenges and competition. It explores their innovative approach to ice cream and the personal and professional growth they experience as their business evolves.

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