Adena Hefets, CEO/Co-Founder of Divvy Homes - Rent to Own: Reimagining Homeownership & Unlocking Wealth

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Miguel Armaza sits down with Adena Hefets, CEO/Co-Founder of Divvy Homes, one of the most innovative PropTech companies in the US that helps renters transition into homeowners with a rent-to-own model. 

They are backed by great investors, including Andreessen Horowitz, GGV Capital, GIC, Tiger Global, Caffeinated Capital, and Max Levchin.

We discuss:

• What’s going on in the US commercial and residential real estate markets? Adena gives a deep dive of the tough state of the market.
• How Divvy’s rent-to-own model is a win-win for consumers, giving them the flexibility to be homeowners without necessarily having a mortgage.
• Leadership and productivity lessons after six years in the CEO role.
• Struggles from their early fundraising journey, building company culture… and a lot more!

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Miguel Armaza is Co-Founder & Managing General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.

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