Google’s Newest Product Reviews update and Google’s use of Entities in Search

In this episode Marie shares information on how Google’s Hummingbird algorithm dramatically changed search to rely less on PageRank as their algorithms learned how to make use of entities. Understanding Google’s use of entities in their algorithms can help us improve E-A-T. More importantly, understanding how Google uses AI to extract entities from content can help us write and optimize content. Marie also discusses the third release of the product reviews update, sharing which types of sites saw changes and how Google could be algorithmically evaluating product review sites. Links mentioned in this episode: Product reviews update https://blog.google/products/search/more-helpful-product-reviews/ Interview with Jason Barnard re entity use and John Lennon’s confidence score in the knowledge graph   https://fajela.com/seobox/orm/ https://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1&f=G&l=50&d=PG01&p=1&S1=20050055341&OS=20050055341&RS=20050055341 FAQ:All About the New Hummingbird Algorithm:  https://searchengineland.com/google-hummingbird-172816 Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm: https://searchengineland.com/hummingbird-has-the-industry-flapping-its-wings-in-excitement-reactions-from-seo-experts-on-googles-new-algorithm-173030 This episode corresponds with newsletter episode 228:
 https://mariehaynes.com/newsletter/episode-228-light-version/ Past episodes https://Mariehaynes.com/seo-newsletter/seo-podcast Contact MHC https://Mariehaynes.com/contact Book on Unnatural Links and Manual Action Removal https://Mariehaynes.com/product/unnatural-links-book Quality Raters Book https://Mariehaynes.com/product/quality-raters-guidelines Submit a question for the next Q&A https://Mariehaynes.com/qa-with-mhc Subscribe to the newsletter https://Mariehaynes.com/newsletter