Google’s Newest Product Reviews update and Google’s use of Entities in Search
Search News You Can Use - SEO Podcast with Marie Haynes
How Google Can Gain More Confidence in a Topic
When someone searches with the question regarding e a t, google can feel relatively confident that if i wrote it, it's likely a trustworthy match to show the searcher. This is why i have spoken so much about mention building as a possibly, possibly more powerful than link building in some cases. Because so many of us as sos are still really strongly focused on page rank. When google told us many years ago that with the release of humming bird, they were able to put less emphasis on pay drank in their algorithms. And i think a lot of sos missed this. I think i actually missed this. Man. I miss conferences. You don't get those kind of memories in z
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